Table 2

Sample Outline for an Export Plan

Table of Contents

  • Executive Summary (one or two pages maximum)

Introduction: Why This Company Should Export

Part I - Export Policy Commitment Statement

Part II - Situation/Background Analysis

  • Product or Service
  • Operations
  • Personnel and Export Organization
  • Resources of the Firm
  • Industry Structure, Competition, and Demand

Part III - Marketing Component

  • Identifying, Evaluating, and Selecting Target Markets
  • Product Selection and Pricing
  • Distribution Methods
  • Terms and Conditions
  • Internal Organization and Procedures
  • Sales Goals: Profit and Loss Forecasts

Part IV - Tactics: Action Steps

  • Primary Target Countries
  • Secondary Target Countries
  • Indirect Marketing Efforts

Part V - Export Budget

  • Pro Forma Financial Statements

Part VI - Implementation Schedule

  • Follow-up
  • Periodic Operational and Management Review (Measuring Results Against Plan)

Addenda: Background Data on Target Countries and Market

  • Basic Market Statistics: Historical and Projected
  • Background Facts
  • Competitive Environment

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