Notes
Slide Show
Outline
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Venture Capital
  • Entrepreneurship
  • Dr. Jeff Shay
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Venture Capital
  • Venture capital became a very popular topic during the 1990’s
  • After all venture capital helped fuel much of the growth in the United States during that decade
  • However, most people really don’t understand what venture capital is and what types of businesses are most likely to attract it
  • In this module we’ll try to provide you with some insights into venture capital
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Venture Capital in our Region
  • An interesting issue surfaced during recent elections
  • Some individuals in the political debates were claiming that they wanted to bring venture capital to the region
  • The reality is that most of the businesses in this region do not have the characteristics necessary to attract venture capital
  • As such, we believe it is critical for entrepreneurs to understand this source of funding in greater detail
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Characteristics of Classic Venture Capital
  • Requires early-stage equity or equity-linked financing
  • Involves high risk
  • Lack of liquidity or marketability
  • Returns  are primarily from capital gains that come through selling stock later
  • Provided by patient investors equipped to offer value-added advice
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Classic venture investors
  • These individuals are in the business of financing and building businesses that will be worth five to ten or more times the capital invested in five to ten years
  • Seek long-term capital gains
  • Invest financial and managerial know-how as well as capital
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Why venture capital is expensive
  • Extreme uncertainty surrounding investment outcomes
  • Absence of investment liquidity


  • As a result, there is a limited number of attractive investment opportunities
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When not to look for venture capital
  • Before you are convinced that the venture will generate significant wealth for you and your investors
  • If your goal is self-employment
  • If your business venture is not in a high growth potential market


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Practical goals to attract VC
  • Minimum in five years:
    • $10 million in revenues
    • 20 percent growth per year
    • 15 percent pretax profit
  • No problem if in five years:
    • $50 million in revenues
    • 30 – 50 percent growth per year
    • 20+ percent pretax profit
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VC’s see three types of ventures
  • Life-style
    • Under $10 million in revenues in five years
    • Account for 90 percent of all ventures
  • Middle-market
    • $10 – 50 million in revenues in five years
    • May need venture financing
  • High-potential
    • $50+ million in five years
    • Require several rounds of 6 or 7 figure financing
    • Publicly traded or acquired within five years
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Visible sources of venture capital
  • Venture capital funds
  • 500 funds
  • $40 billion managed
  • $4 billion invested annually in new ventures
  • 1,000 companies bankrolled
  • Roughly 66% of this money is for ventures already in the portfolio
  • Odds are against getting this type of financing
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Invisible sources of financing
  • There are some “invisible” sources of financing
  • The most common group is “Angel” investors
  • Characteristics of this group are:
    • 2 million individuals in this group, each worth more than $1 million
    • Most are self-made millionaires
    • Typical deal in early stage is $100-500k raised from six or eight investors
    • Usually trusted friends and business associates
    • Keep low profiles, hard to find
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Finding prospective angels
  • The appropriate angel investor for your business will most likely be:
    • Located close to you company’s headquarters
    • Familiar with your markets or technology
    • Active in charitable and civic affairs
    • Risk takers in avocations and profession
    • Individuals who rely on gatekeepers (lawyers, accountants, VC’s, bankers, etc.) who let them know about opportunities
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Angel Characteristics
  • Demographic patterns and relationships
    • Well-educated, many hold graduate degrees
    • Finance businesses within a day’s drive
    • Expect to play an active role in venture
    • Clustered with 9-12 other investors
  • Investment record
    • Range of investment: $10,000 - $500,000
    • Average investment: $175,000
    • One to two deals per year
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Angel Characteristics
  • Venture preference
    • Start-ups or ventures less than 5 years old
    • Most interested in:
      • Manufacturing: industrial or consumer
      • Energy/natural resources
      • Services
      • Retail/wholesale trade
  • Risk/reward expectations
    • Start-up: 10 times
    • Under one year old: 6 times
    • 1-5 years old: 5 times
    • Over 5 years old: 3 times
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Angel Characteristics
  • Reasons for rejecting proposals:
    • Risk/return ratio inadequate
    • Inadequate management team
    • Not interested in business area
    • Unable to agree on price
    • Principals not sufficiently committed
    • Unfamiliar with business area
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Obtaining financing
  • Stage 1
    • 1.75 months between decision to obtain funds and first meeting with Angel or VC partner
    • Persistence – may take several calls
  • Stage 2
    • 2.5 months between first meeting and receiving funds from an Angel
    • 4.5 months between first meeting and receiving funds from venture capitalist
  • It should be clear that turning to these sources for investment takes a significant amount of time…therefore you need to plan ahead
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Reasons why business plan is critical
  • Discipline of process forces you to articulate your vision and how and when you expect to achieve it.
  • Raises the odds of gaining the attention of serious investors.


  • “The Executive Summary is the most critical section in a business plan.  It is your bait.”
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What to look for in advisors
  • Attorneys – experienced in negotiating, pricing, and structuring venture financing
  • Bankers – commercial loan officer who has been through the financing of emerging companies more than once is key
  • Accountants – respected CPA firm that specializes in the design of accounting and management information systems for emerging companies.
  • Other entrepreneurs
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Factors influencing choice of sources
  • Investors’ exit expectations
  • Availability of future financing
  • Quality of management assistance
  • Investors’ experience in dealing with illiquid, high-risk investments


  • GOAL: Complementary resources and Shared Goals
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Investigate investors’ past
  • Ask founders from other ventures:
    • Are your investors trustworthy and predictable?
    • Do you consider them fair and reasonable?
    • Were they difficult to deal with?
    • How long did it take to get your money?
    • What are they like to work with on a consistent basis?
    • How active are they in your business?
    • Do you consider them meddlesome or helpful?
    • What have they done for you besides invest money?
    • How have they been helpful?
    • Do they act like your partners or adversaries?
    • How did your investors behave during periods of difficulty?
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Early-stage financing
  • There are several stages of financing, let’s explore some of them:
  • Seed financing
    • Small amount to prove concept
    • Market research, product development
  • Startup financing
    • Product development and initial marketing complete
    • Business plan and management team in place
  • First-stage financing
    • Expended initial capital
    • Funds needed to go full-scale in manufacturing and sales
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Expansion financing
  • Second-stage financing
    • Provides working capital for expansion of company that is producing and shipping and has growing accounts receivable and inventories
  • Third-stage financing
    • Major expansion for firm that has increasing sales and is at breakeven or profitable
    • Funds used for marketing, working capital, plant expansion, or development of improved product
  • Bridge financing
    • Between stages, plans to go public in next 6 months
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Expected returns from financing
  • Seed 80%
  • Startup 60%
  • First-stage 50%
  • Second-stage 40%
  • Third-stage 30%
  • Bridge 25%
  • Thus, going too early for external sources can cost a new venture significantly more!
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Nonfinancial payoffs for VC’s
  • Generate jobs in areas of high unemployment
  • Develop socially useful technology (e.g., medical)
  • Assist in economic revival of urban areas
  • Support female or minority entrepreneurs
  • Personal satisfaction from assisting entrepreneurs who build successful ventures
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Pricing the deal
  • The division of ownership determined by expected future value and share required to compensate investors at competitive rates
  • The longer the track record of a new venture, lower the risk to investor, lower the cost of capital, lower the share of equity required to purchase any given amount of capital
  • The more a venture is expected to be worth in the future, the lower the share of equity required to purchase any given amount of capital
  • The shorter the waiting period to harvest, the lower the share of equity required to purchase any given amount of capital
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Pricing the Deal
  • Based on our experience, we highly recommend that you hire an experienced financial consultant when pricing the deal
  • All too many new ventures give up too much of the business in order to get it started
  • The results can be a loss of control over the business or reduced opportunities for attracting additional capital if the business takes off
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Common reasons for rejection
  • Lack of confidence in management
  • Unsatisfactory risk/reward ratios
  • Absence of well-defined business plan
  • Investors’ unfamiliarity with products, processes, or markets
  • Angels – unattractiveness to investor
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Guidelines for dealing with VC’s
  • Carefully select a VC who is appropriate for the deal
  • Don’t speak with multiple VC’s
  • Approach VC through intermediary, but entrepreneur should run meetings
  • Be careful about what is projected or promised
  • Disclose any significant problems or negative situations in the initial meeting
  • Reach a flexible, reasonable agreement on timeline
  • Do not sell the deal based on commitments from other VC’s
  • Be careful about glib remarks (i.e., there is no competition)
  • Do not ask for inordinate salaries, benefits, etc.
  • Eliminate the use of funds to handle past problems (i.e., back salaries for managers)
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Next Module
  • As we indicated early on in the present module, venture capital is not appropriate for many businesses
  • In the next module we’ll discuss the various forms of debt and other means of financing your new business