Marketing is your most important organizing tool. There are four basic aspects of marketing, often called the "four P's":

*Product: The item or service you sell.

*Price: The amount you charge for your product or service.

*Promote: The ways you inform your market as to who, what, and where you are.

*Provide: The channels you use to take the product to the customer.

As you can see, marketing encompasses much more than just advertising or selling. For example, a major part of marketing involves researching your customers: What do they want? What can they afford? What do they think? Your understanding and application of the answers to such questions play a major role in the success or failure of your business.

For more information please see learning module 5.  Take me there click here.